Window Box Packaging: Dressing With Perfect Luxury

When thinking of boxes, what comes to mind are those sturdy shaped packages with no idea of what is inside. The innovation of window box packaging has given the leverage to the packaging industries to advertise their product with more perfection and enhancing every minute details about it. The window box packaging has opened the horizons where a product can be dolled up.

Why Custom Window Boxes?

Almost all businesses require custom boxes for packaging of their products and it’s promotion. Custom boxes serve all needs ranging from packaging and distribution up to storage.  Custom window box aren’t just packaging options as it may seem but also are branding the product and working with a wide vast promotion dimension.

Custom window box packaging

Custom window box packaging have a vast diversity to play with. It is not just restricted to the dimensions of the packaging, rather its about excelling. Customizing window box packaging is about giving life to your ideas.

Custom Window Cut-Outs in Cardboard Boxes

When creating box packaging for your product, adding a custom window to create custom window packaging enhances the look and feel, giving the overall impact a major boost. With some creativity, the product packaging design companies can give a stunning makeover to the box packaging. Let’s say your product is a mobile phone, then the custom window in the box, could be a rectangular shape, of the size of the phone.

Some of the benefits of the custom window box packaging include enhanced product information, positive impact on pricing, ensuring proper handling, segmentation etc.

To illustrate the ability to enhance the customers knowledge about a product, or help make the offer more lucrative, we could have a box in the shape of a solid triangle, for a sandwich for example. With the window on the long edge, it would allow customers to see the layers and fillings inside the sandwich. A health conscious customer would be able to pick the sandwich which helps meet his nutrition needs, while another would go for a sandwich, the look of  which tingles the taste buds and makes him salivate.

Packages for wrist watches could give a circular window giving the prospect a peek into what the dial looks like and what features it has.

A good cut-out and a well-designed box also creates an aura around the product, and makes the customer perceive it as a higher priced item, than it otherwise is. The reverse is also true, where customers would bargain hard for a higher priced product, which to them appears to be cheaper.

Another interesting benefit of the custom cut out windows on packaging boxes is to show the customer or any other person handling it, what is the type of product inside, to encourage proper handling of the package. A ceramic or porcelain item, or a fragile cut glass item, visible through the custom cut out will automatically prompt the customer to handle the package with care.

Segmentation or classifying the product comes naturally when the packages are displayed on the shelves. This works on the brain's sub-conscious levels. A gift that will be appropriate for a loved one around valentines day, for example, might have the cut out window in the shape of a heart. A husband coming into the store to look for a gift for his wife will tend to notice the packaging and in a way, the package is selling itself to the right customer.

After various experiments with custom cut-out shapes, colors, materials, package designer companies can guide the client about the appropriate type of custom windows that will suit the product.

Not only do the cut out windows allow the customer to look at the product, but get the product to also look back at the customer, and it is almost as if a conversation starts between the product and the prospective customer at the subconscious level.

This engagement brings the two, the customer and the product, closer and eventually improves the chances of the sale.

To see this concept in action, try standing in the toys section of a store and watch a little girl fall in love with the Barbie doll, looking at her from inside the box, with a custom window on three sides. With the little girl and Barbie engaging with each other eye to eye, there is little chance that mom or dad accompanying her, can get away without buying it for her.